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‘Patriotic’ tourism loses ground as more Central European tourists discover Albania

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TIRANA, Oct. 24 – The number of Kosovo tourists to Albania has registered a surprise decline this year, slightly curbing the impact of the country’s ‘patriotic’ dominated tourism industry as more Central European tourists discover the country, triggering a sharp hike in prices. On a constant upward trend during the past decade, especially following the 2009 opening of the Highway of Nation cutting distance between the two neighboring Albanian-speaking countries, Kosovars still dominate the number of foreign tourists to Albania, accounting for more than a third of the total, but their number during the first three quarters of this year…

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Prof. Dr. Alaa Garad is President and Founding Partner of the Stirling Centre for Strategic Learning and Innovation, University of Stirling Innovation Park, Scotland. He is actively engaged in health tourism, higher education and organisational learning across the Western Balkans, including the Global Health Tourism Leadership Programme in Albania.

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