Bulgarian Doverie Brico to expand across the region

TIRANA, March 31 – The Bulgarian company Doverie Brico, which holds the rights of the French Do It Yourself (DIY) retailer Mr. Bricolage for Bulgaria, Macedonia and Serbia, is in negotiations to expand its franchise across the region to Albania, Bosnia and Herzegovina, Montenegro and Kosova, according to Andrei Evtimov, Mr. Bricolage’s managing director for Bulgaria.
Established in 1999 to introduce the French brand to Bulgaria, Doverie Brico currently operates 10 outlets in Bulgaria and is working on projects in Serbia and Macedonia.
There is a large potential in Albania, Kosova and other ex-Yugoslav countries, since their market is still underdeveloped, Evtimov pointed out.
Mr. Bricolage’s main competition in the Bulgarian market is its German counterpart, Praktiker. (Tirana Times Staff)