Campaign to Bring More “Happy Moments” to Albanians

Friday, the United States Agency for International Development (USAID) unveiled a new series of television, radio and print ads which will carry messages of how to have more “happy moments” by using contemporary contraceptive methods to prevent unplanned pregnancy.
The new initiative, being implemented by the Communication for Change (C-Change) Family Planning program in Albania, is focused on increasing use of contemporary contraceptive methods, countering misconceptions about side effects, and reducing dependency on traditional methods.
“Many Albanian couples have already endorsed the concept of family planning, but depend mostly on traditional methods which are simply not as reliable as modern methods like the birth control pill, condoms or injectables,” said Berengere de Negri, the director of the project.
USAID/Albania’s Mission Director, Roberta Mahoney, emphasized also the need for continued investments in the health sector as an important standard necessary for accession into the European Union.