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Easier market access offered to first Albania homemade traditional products

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By Ervin Lisaku TIRANA, Dec. 5 – Local homemade traditional products in Permet, a southern Albanian historic town, are well known throughout Albania, but as in much of the country face difficulty in penetrating markets due to being produced informally and lacking certification. A town of some 10,000 residents, Permet, nicknamed the ‘City of flowers,’ is known for the Benja thermal springs, the iso-polyphony of late master Laver Bariu whose ‘kaba’ instrumental music has been placed under UNESCO protection as ‘a masterpiece of the oral and intangible heritage of humanity,’ and most recently as an emerging adventure travel destination for…

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Prof. Dr. Alaa Garad is President and Founding Partner of the Stirling Centre for Strategic Learning and Innovation, University of Stirling Innovation Park, Scotland. He is actively engaged in health tourism, higher education and organisational learning across the Western Balkans, including the Global Health Tourism Leadership Programme in Albania.

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