Albanian Mobile Communications (AMC), one of Albania’s largest mobile phone operators and part of the Cosmote Group, has expanded its Converse Fun Dial ringback tone capacity as a result of quick and widespread service take up.
AMC had deployed “Fun Tunes” service in conjunction with Comverse and Innova SA, Comverse’s sales and marketing partner, which helps operators to identify and implement solutions that integrate communication and IT Services to business needs.
“Fun Tunes proved an almost instant success with our users,” said George Papadakis, AMC marketing and P&S manager, in a statement.
Papadakis was of the view that the rapid market penetration was a result of the strong product, the attractive user interface, and the intensive work of the consumer marketing team: seminars, best-practice workshops and more.
“Being the first and only operator in the country to offer ringback tone service underscores our customer-centric focus, our dedication to innovation and quality, and helps to sustain our edge as the market leader, constantly enhancing and upgrading our service portfolio for our customers,” he added.
With the help of Comverse Fun Dial ringback tones users are able to replace the standard ringing tones that callers normally hear with personalized music and other content. Moreover, it also makes it possible for users to select different content for different callers.
The Comverse Fun Dial family also includes Fun Broker, which opens the ringback tone service to third-party (off-deck) content providers, and Fun Ad, which enables operators to use ringback tones as an advertising channel creating new revenue streams. It also features Fun Greeting, which allows users to enrich standard voicemail with music, humor and celebrity greetings and Fun Video, which enables callers to view a video clip while waiting for a video call to be answered.
Comverse officials claim that these products enable operators to leverage investments in Fun Dial to further enhance the user experience and create new revenue streams.
“Fun Dial’s achievement in Albania mirrors its many market successes around the world,” said Dror Bin, Comverse products group president.
“By fully sharing with operators the vast expertise we have gained over the years as a global ringback tone market leader, we help to increase the success of the service. This approach is part of the reason that so many of our customers, with AMC as a good example, have warm long-term relationships with us and use so many of our solutions to improve the user experience, boost customer loyalty and generate new revenues,” added Bin.
Comverse is a provider of software and systems enabling network-based messaging and content value-added services, prepaid, postpaid and converged billing, mobile advertising and IP communications.
The company’s solutions generate revenues, strengthen customer loyalty and improve operational efficiency for over 500 communication service providers in more than 130 countries.
