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Albania spends 137,000 Euros on Euronews tourism publicity drive

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TIRANA, March 23–Albania is promoting its tourism ahead of the summer season with a publicity campaign totaling 137,000 Euros on Euronews television.
Under the slogan “Albania my passion,” the Ministry of Tourism and Culture (www.mtkrs.gov.al) has placed a 30-second spot for broadcast 90 times over three weeks this spring.
In April last year, Albania promoted its tourism through a 430,000-Euro campaign on CNN Europe television.

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