The Italian Embassy and Italian Institute of Culture, inspired by the second edition of the Italian Cuisine Week around the world, are hosting an ‘unconventional marketing’ event in Tirana titled “With Verdi around the world” .
Since 2014, “With Verdi around the World” promotes the combination of traditional Italian classical music and other “made in Italy” excellences, aiming to reinforce constructive dialogue and create positive synergy with other international realities, favoring meeting opportunities between the world of culture and business so that they can bring concrete benefits to both sectors.
The stop in Tirana will focus on combining the universal language of Giuseppe Verdi’s music and the infinite heritage of Italian traditions and experiences in the agro-food sector and the kitchen – another passion of the famous Italian composer. In this context, at the end of the concert, an eno-gastronomic taste of excellence will be organized, offered by many Italian companies.
This concert is an initiative conceived by Synapse Group in collaboration with Italian Opera Soloists, supported by Emilia Romagna Region, Parma Municipality, Parma Entrepreneurs Union, Parma Chamber of Commerce, Parma University and Parma Quality Restaurants.
In addition to this event, on the same Tuesday, at 9:30am, at the Tirana International hotel, a workshop will be organized by the Embassy of Italy titled “The Importance of Italian Experience to Promote a Sustainable Growth Model at the Sector Agro-Food “, a seminar focusing on food security issues and sustainability.
