Today: Jan 15, 2026

What Albania can do to appeal to Chinese tourists

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8 years ago
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By Ervin Lisaku TIRANA, Dec. 12 – Albanian movies accompanied an entire generation of Chinese people in the 1960s and 1970s when then communist Albania was China’s key ally in the region. Almost five decades on, this generation has retired or is about to retire and would be willing to visit Albania to see the transformation of the Balkan country first-hand. However, with tourism on top of the agenda as one of the key drivers of Albania’s growth, Albanian authorities are doing little to attract this target group and appeal to hundreds of millions of other tourists from the world’s…

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