Today: May 16, 2026

What Albania can do to appeal to Chinese tourists

6 mins read
8 years ago
Change font size:

By Ervin Lisaku TIRANA, Dec. 12 – Albanian movies accompanied an entire generation of Chinese people in the 1960s and 1970s when then communist Albania was China’s key ally in the region. Almost five decades on, this generation has retired or is about to retire and would be willing to visit Albania to see the transformation of the Balkan country first-hand. However, with tourism on top of the agenda as one of the key drivers of Albania’s growth, Albanian authorities are doing little to attract this target group and appeal to hundreds of millions of other tourists from the world’s…

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

Latest from Features

Prof. Dr. Alaa Garad is President and Founding Partner of the Stirling Centre for Strategic Learning and Innovation, University of Stirling Innovation Park, Scotland. He is actively engaged in health tourism, higher education and organisational learning across the Western Balkans, including the Global Health Tourism Leadership Programme in Albania.

The 5Ps of Service Excellence: A Practical Roadmap for Albanian and Western Balkan Service Providers

Change font size: - + Reset By Professor Alaa Garad Tirana Times, April 07, 2026 – In my earlier article for Tirana Times, I described Albania as a country that moves from
1 month ago
11 mins read
Prof. Dr. Alaa Garad is President and Founding Partner of the Stirling Centre for Strategic Learning and Innovation, University of Stirling Innovation Park, Scotland. He is actively engaged in health tourism, higher education and organisational learning across the Western Balkans, including the Global Health Tourism Leadership Programme in Albania.

Building a Trusted Health Tourism Ecosystem: Albania’s Next Competitive Advantage

Change font size: - + Reset by Professor Alaa Garad Tirana Times, March 17, 2026 – There are countries you visit, and there are countries you remember. Albania is rapidly becoming the
2 months ago
7 mins read

10KSA – Together for Health

Change font size: - + Reset Saudi Arabia and the Rise of a New Human-Centered Diplomacy When National Transformation Becomes a Global Movement for Life There are moments when an initiative that
5 months ago
6 mins read