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Albania’s tourism, experts urge looking beyond ‘numbers game’

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TIRANA, Sept. 6 – As Albania faces a national record number of tourists, travel and tourism experts have called on the Albanian government not to focus on the numbers game, but a clear strategy that would improve service quality and increase income for the country’s emerging and much promising industry. Albanian authorities report the country was visited by more than 5 million foreign tourists last year, generating a record high of €1.7 billion in income, about 14 percent of the country’s GDP, but travel industry experts say about 80 percent of those numbers are ethnic Albanians in a segment often…

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Prof. Dr. Alaa Garad is President and Founding Partner of the Stirling Centre for Strategic Learning and Innovation, University of Stirling Innovation Park, Scotland. He is actively engaged in health tourism, higher education and organisational learning across the Western Balkans, including the Global Health Tourism Leadership Programme in Albania.

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