Deutsche Telekom enters Albania with AMC rebranding

Tirana Times
By Tirana Times July 24, 2015 09:34

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  • “The presence of Deutsche Telekom is a strong signal to guarantee space for safe German investments in Albania and strengthen cooperation with Germany and the culture of good governance, work and interaction," said Prime Minister Rama at the launch ceremony

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TIRANA, July 22 - Albania has become the twelfth country across Deutsche Telekom's European footprint to introduce the German giant's brand identity.

The AMC mobile operator, the first operator in the Albania which has been present in Albania for almost two decades, has officially adopted the Telekom brand identity and will operate under the "T" logo starting this week. Deutsche Telekom, which holds a 40 percent stake in Greece's OTE, has indirectly been present in Albania since 2008 with Deutsche Telekom's acquisition of OTE.

"Our "T" logo carries the power, quality and expertise of the most valuable telecommunications brand in Europe. I am very pleased to welcome Telekom Albania to the Magenta family. The rebranding shows how strongly we are committed to Telekom Albania and its employees," said Claudia Nemat, Board Member for Europe and Technology at Deutsche Telekom. "Our aim is to become the leading European telecommunications provider and offer best customer experience driven by our technological leadership."

Prime Minister Edi Rama described Deutsche Telekom's presence in Albania as a strong signal in German-Albanian cooperation and investments in Albania.

"The presence of Deutsche Telekom is a strong signal to guarantee space for safe German investments in Albania and strengthen cooperation with Germany and the culture of good governance, work and interaction," said Rama at the launch ceremony.

Albania becomes the twelfth country across Deutsche Telekom's European footprint to turn Magenta, acquiring the Telekom brand identity and values: Innovation, Competence and Simplicity. For Albania this already translates today in superior services, starting with the launch of 4G, company officials say.

Hans-Christian Schwingen, Chief Brand Officer at Deutsche Telekom, who led the rebranding for the Group, commented: "The Albanian slogan helps to reflect the essence of our brand. We are all seeking the company of others while sharing special moments. That's what our brand stands for: Being connected enriches people's lives."

Dimitris Blatsios, CEO of Telekom Albania, emphasized the importance of this decisive moment: "This is a significant milestone in the history of our company and a major development in the telecommunications sector of the country. The brand identity of Deutsche Telekom and what it represents will bring forward a new world of infinite possibilities for the customers and the communities we serve. Telekom Albania launches today the 4G services, enabling our customers to enjoy unprecedented speeds in their mobile experience".

Telekom Albania launched commercial operations in 1996, under the commercial name of Albanian Mobile Communications. In 2008, it joined Deutsche Telekom Group and in 2015 it embraces the Telekom brand identity. With contemporary products, relentless innovation in accordance with the most recent technology developments and most competitive prices, Telekom Albania has become an important generator of qualitative communication and innovation in Albania.

Telekom Albania, former AMC, is currently the second biggest mobile operator in Albania with around 2 million subscribers and annual income of 86 million euros.

Deutsche Telekom is present in more than 50 countries worldwide, offering a wide range of services for consumers, business and corporate customers, using the highest quality standards and state-of-the-art technology.

Tirana Times
By Tirana Times July 24, 2015 09:34